Whiteline Automotive has its roots in the original Selbys Steering and Suspension company, started in the early 1960's making sway bars. Whiteline Automotive purchased the sway bar manufacturing division and retained the Selby's Swaybars brand continuing a proud 30 year history. At that time the company only manufactured sway bars for the majority of the Australian aftermarket suspension brands. Shortly after, we changed the company name to Whiteline Automotive and started to increase both the product range and brand awareness for Whiteline products. The company now markets many separate brands covering a variety of suspension and under car related products.

Whiteline are the registered owners and manufacturers of the following brand names:

Selbys Swaybars
Selbys Springs and Shock Absorbers
Whiteline Springs
Whitelign Alignment Products

The People

Bob Tait and Jim Gurieff are the Directors and principals of Whiteline Automotive.

They are both active in the business on a daily basis. Bob's specialty is logistics covering supply, manufacture and distribution of the product. Jim looks after all Sales and Marketing issues.

They are backed up by a keen and willing group of dedicated enthusiasts who are trained in the company's products and philosophy's. The R & D department drives the company to constantly find new and innovative solutions to suspension and handling problems. Jim Gurieff heads up the section with support from Wojtek Rogulski and Gary Cook. Many will already be familiar with Gary as the author of many handling and suspension articles in popular magazines. Gary has been designing and building race cars for over 25 years.

All Whiteline products are extensively advertised through the motoring media. We sponsor race and specialty cars, supplying product and technical support to the enthusiast market. All the major motoring magazines regularly review vehicles featuring our products. Through our racing promotions we have a great deal of experience with front wheel drive cars. This has given us an enviable reputation as THE front wheel drive handling specialists.